The practical, scientifically proven method to improve and manage your NPS.
Contact the team >
20+ years
40+ countries
20+ sectors
1M+ surveys
Trust. The Root Cause of Your Success.
Trust drives our every decision — as a customer, employee, donor, or member of the community — from our split-second product choices to life-long commitments.
It’s the force behind your reputation, loyalty, experience, NPS, and long-term growth and those who take a different perspective on trust reap the rewards.
They go beyond hygiene trust — asking not just what their audience has to trust them for,
but what their audience would love to trust them for.
This shift — from hygiene trust to aspirational trust — changes everything.
TrustLogic® reveals and quantifies these trust drivers at their root,
enabling you to take action that transforms performance, experience, and brand value.
Proven science. Proven in practice.
So effective in driving your NPS, because it was developed with Professor Wilhelm Salber based on the most modern psychology.
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+5 point NPS
in four months
"Over the past 7 years, I’ve helped clients in 17 countries implement NPSbuilder® — and I’d be delighted to support you, too."
Denice Diaz
Client Engagement Lead
3 simple steps
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Include the six short statements in your next survey (we're also happy to set up a quick survey for you)
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Export the data to Excel
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Drag and drop it with us into the automated Analyser
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We guide you through the process and show you what drives your customers to recommend and trust you more, and the actions you could take.
I have worked with NPSbuilder® for 20 years across all organisations I worked with. It's a powerful tool at a strategic and touchpoint level.
Ben Holgate
Director of Marketing & Brand (AWB, Plan International,
IDP International, MS+)
Affordable
Full-service study
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Let us do it all for you and enjoy NPSbuilder® for the full year
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We conduct the study for you (analysis, recommendations, action examples)
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Unlimited survey module use per year
- DIY Analyser 30 cuts per year included
- 5 seats NPSbuilderAI for the year
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$ 9,000
Enterprise
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Move the needle at scale
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First full-service study. Conduct, show how to analyse and action
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onboarding journey for research and implementation teams
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unlimited survey module use
- unlimited DIY Analyser (you and your research partners)
- 100 seat NPSbuilderAI to move the needle fast
- account management and advice
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$ 15,000
Prices subject to change. + applicable taxes. In US$. External sample charged extra.
Powerful
NPSbuilder® uses TrustLogic®.
It's the correct psycho:logic of how trust forms in our minds. And because, with every little increase in trust, customers are twice as likely to recommend you, it's the most powerful driver of your NPS.
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TrustLogic®:
The more I trust you, the more I recommend you, buy from you and be loyal.
Fast & Free
Try NPSBuilder® and see how it works for you. Use your own customer database (free) or our external sample. Get results in just 3 days, with a clear dashboard showing how much NPSBuilder® impacts your KPIs—and what to focus on.
About
Headquartered in Melbourne, Australia and led by Stefan Grafe, we've been pushing the science and application of building trust to improve the NPS and bottom-line results for over 20 years.
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Our focus lies in empowering our clients' teams and those of their partners and help them in brand development, CX, Sales & Service Performance, People Engagement and Reputation Management.
